Just Add Stardom: Snoop Dogg’s Death Row Cannabis & the Impact of Celebrity Cannabis Brands
MJ Biz Daily shares that celebrity-backed cannabis brands from Seth Rogen’s Houseplant to Wiz Khalifa’s Khalifa Kush are outperforming traditional brands:
An MJBizDaily comparative analysis of recent retail sales data suggests these inherent characteristics and others, such as promotional events and partnerships, also help drive consumer purchases.
Celebrity brands in the California market – including Cann, Houseplant and Mirayo by Santana – outsold traditional marijuana brands by a healthy margin in the first quarter, according to data compiled by Seattle-based cannabis analytics provider Headset.
…Traditional brands in the first quarter averaged $26,591 in monthly sales, according to Headset. At least nine celebrity brands exceeded that figure, with five generating monthly revenue well above the $100,000 mark.
Celebrity appearances in retail outlets are in high demand and can help drive engagement and ultimately sales, (22Red Brand Manager) Drew Punjabi noted.
“It’s 2023, and influence is king. Celebrities have that equity with their fans and followers,” he said.
“In an industry where physical in-person retail sales are still paramount, it’s a huge advantage to be able to pull hundreds of people to a dispensary for a meet-and-greet or event tied to product promotions or new drops.”
On that front, there’s a pair of celebrity brands launching in Michigan.
Wiz Khalifa’s brand Khalifa Kush is giving away tickets to see the H.S. Reunion Tour concert at Pine Knob on Sunday the 23rd or Van Andel in Grand Rapids on Tuesday the 25th along with a meet & greet with Wiz! It looks like most Gage stores are participating and the deadline is TODAY to enter!
The Metro Times shares that Snoop Dogg’s Death Row Cannabis plans Michigan rollout in “late summer”. He’s on the bill for both shows. Will he also have a launch when he’s in Michigan??? We will for sure let you know, so stay tuned!
