Canada’s Superette Shop delivers innovative shopping experience
On slow days for Michigan marijuana news, we like to take a look at the wider world in search of cool ideas. This article from deezeen on Canadian cannabis chain Superette definitely fills that bill saying in part:
Bold graphics and a checkerboard floor feature in a Superette marijuana shop in Toronto, which was created by the brand’s in-house team in collaboration with Canadian designer Emily Robinson.
Based in Toronto, Superette was founded in 2019 by entrepreneurs Mimi Lam and Drummond Munro. The company now operates six brick-and-mortar shops in Canada and plans to open locations in the United States next year.
Aiming to make “buying cannabis as enjoyable as consuming it”, the company has prioritised creating products and retail environments that have a nostalgic feel. Bodegas, pharmacies and hardware stores are among the influences.
…Merchandise is displayed on simple shelves that one might find in a convenience store. In the centre of the space is a U-shaped checkout counter, and in the rear is a row of vintage refrigerators.
In a faux-produce section, products are mixed in with novelty fruit. The store also features a rocket-shaped gumball machine and a Wheel of Fortune-style Super Spin game.
Rather than offering a menu like in many cannabis stores, the shop encourages customers to browse around.
“There is no menu at SuperMarket,” the team said. “Instead, customers shop with their eyes as they would in a traditional supermarket, with guidance from a budtender should they need it.”
All types of cannabis products are sold at the shop, including flowers, pre-rolls, vapes and edibles. The store also offers apparel and accessories, such as hats, stash jars, pipes and grinders.
Merchandise is displayed alongside custom props – like Super O’s and Tomato Soup – that are playful takes on household staples like boxed cereal and canned soup.
Read on for lots more at dezeen & for sure check out Superette on their website or Instagram!
photos courtesy @superette_shop on Instagram
