MiCHIGO formed to promote marijuana tourism & hospitality

Michigan Cannabis Hospitality Industry Growth Organization (MiCHIGO)

Michigan Cannabis Hospitality Industry Growth Organization (MiCHIGO)A diverse group of Michigan’s cannabis-industry professionals today announced the formation of the Michigan Cannabis Hospitality Industry Growth Organization (MiCHIGO), an in-formation non-profit, based in Ann Arbor.

The organization was formed to promote safe and responsible cannabis experiences in Michigan’s sprawling tourism and hospitality industry. It is committed to improving local economies throughout the state by helping businesses unlock new revenue opportunities that will lead to job creation and increased commerce.

Lisa Altschuler Liberman, Chair of MiCHIGO, said, “As adult-use cannabis brings new revenue to our state daily, Michigan entrepreneurs can blaze new trails as early entrants to a growing segment of the industry. To support the wide range of services offered in the cannabis travel and hospitality sector, MiCHIGO’s Board and Founding Members represent a full spectrum of businesses, comprising of food, lodging, events, media, and related entities. Our alliance consists of small and mid-size companies from all corners of the state, as well as individuals from all walks of life. We are a strong organization because we embrace the rich and diverse perspectives of our members, who collectively hold decades of experience in travel and hospitality.”

In addition to Liberman (Blue Dream Experiences), the Board includes Vice-Chair Andrew McFarlane (Michigan Cannabis Trail), Board Secretary Chef Marjorie Harvey (Divine Epicurean), and Legal Counsel Todd Redden (Cannabis Kitchen Law Group). External Affairs Lead Miracle Bailey (Miracle Worker Wellness), Fundraising Lead I’sha Schultz-Spradlin (Black Moon Wellness), and Internal Affairs Lead Kelly Garety (Marijuana Security Operations – MSO) round out the leadership team. The organization continues to seek a Treasurer.

Liberman also announced the launch of the organization’s first cannabis travel and hospitality study, which will begin to define the Michigan cannabis traveler. Results of the study will be revealed at the Michigan Festivals and Events Association Conference in November. Interested consumers and businesses may contribute through October 12, 2021, by visiting www.MiCHIGO.org.