Highest on our radar for today is Generational Marketing for Cannabis Dispensaries: Engaging Diverse Consumers at 11am. Seems like a weighty topic to cover in an hour, but one of the cool things about MJ Unpacked is they’re cutting past the stuff everyone in the industry knows so that should be an electric hour.
The panel of an MSO (multistate operator), industry regulator & investor predicting Current & Future Market Conditions should be very interesting as well.
The most exciting thing is almost certainly the Brand Experience Hall that opens for attendees at 5pm today. I’m sure everyone has been to trade shows, but let me tell you, there hasn’t been a cannabis show like this in Michigan.
Tomorrow’s highlights is Driving Impact and Success Through Mission-Driven Brands and an exploration of the coming multi-state world of cannabis, and tomorrow there will be a very interesting looking session on edibles.