The Detroit Metro Times shares that the Pure Roots dispensary in Battle Creek will lose its title when Pleasantrees officially opens their 9000 sq. ft. facility in Mt. Clemens tomorrow:

The historic Gibraltar Trade Center, which shut down its Mount Clemens market in 2017, will breathe new life again as Michigan cannabis brand Pleasantrees takes over 9,000 square feet of the 250,000 square-foot building.

Pleasantrees has been occupying its new space since 2022 at partial capacity, but is now ready to open its full facility with a grand opening weekend March 29-30 featuring on-site cannabis consumption, games, and giveaways, plus a first look at the new space.

“I grew up, born and raised here, and for me and many folks in the area, Gibraltar was always a place of commerce, a place to go on the weekend, whether it was for shopping at the market or a particular event they had going on there,” Pleasantrees president Bryan Wickersham says. “For us, it was very much trying to really strike some nostalgic memories of folks in the area and trying to bring back some of that Gibraltar feel to the space which is why it is a bit oversized for a typical cannabis dispensary.”

The interior of the new retail space features a large-scale LED wall, a cultivation showcase, and fridges for cannabis-infused beverages. While design elements are similar to other Pleasantrees locations, most of these additions are brand new, and ones that the company hopes to carry over into other cities in the future.

…Another unique aspect of the new location is that there will be a large wall of coolers dedicated to beverages, as Pleasantrees has a partnership with Michigan-based Blake’s Hard Cider Co. to create locally made cannabis-infused drinks.

“It’ll be the first cannabis store in Michigan that I’m aware of that has a full fridge wall build-out similar to what you would see within a convenience store, trying to normalize the fact that these are just drinks, they’re functional beverages,” Wickersham says. “They can replace the beverages in your cooler. They’re not necessarily meant to replace your joint or replace your gummy. It’s starting to more normalize the fact that this is an add-on.”

To Pleasantrees, consumer education is a missing gap in the cannabis market, and the company hopes that all of the new additions help destigmatize weed. The president says the goal is to host cannabis seminars and classes for not only long-time cannabis users but for the entire neighborhood to come and learn about the plant.

Click to read lots more in the Metro Times and for sure check out their Mt Pleasant CannaCarnival Friday March 29 & Saturday March 30th for carnival games, contests, giveaways, brand pop-ups, on-site consumption and more!

photo of the restored Gibralter Trade Center sign by Detroit Sign Painters (who did the INCREDIBLE restoration of the sign!!)